Apple Loosens up at Last—What Does it Mean for iOS?
It seems Apple has had a change of heart regarding the iTunes App store policies, the transparency of their management, and most surprisingly, Flash based software on the iOS platform. […]
Continue ReadingWhy Apple’s First Stab at Social Falls Flat (And 7 Ways You Can Avoid Ping’s Fate)
Whether or not Apple execs were thinking “different” with their newest scheme, or just pushed their luck a little too far, it looks like their newest creation may not be […]
Continue ReadingPutting Mobile to the ROI Test
Businesses are starting to feel the pressure when it comes to mobile marketing, but many remain on the fence about the new medium due to concerns about its ROI. This […]
Continue ReadingThe 12 Best Apps for Wasting Time (and Having Fun!)
Whether you’re an iPhone die-hard, or you covet your Android, if you’re like us you’re always searching for fun new apps to complete your collection. And, according to a study […]
Continue ReadingFear Not—The Android Tablet is More than Myth
The competition for mobile Web dominance is undeniably fierce as titans Apple and Google vie for consumers’ attention and loyalty, but this competition seems to be totally nonexistent when it […]
Continue ReadingHow Can Advertisers Take Advantage of 'Places?'
Facebook’s endorsement of location-based social sharing represents the evolution of convergent ad campaigns, and the shape of mobile marketing efforts to come.
Continue ReadingBrands Fall Behind as Consumers Drive Mobile Growth
When it comes to new technology—new media, in particular—advertisers are rarely described as reluctant, or even hesitant, to get on board. But as mobile web development progresses at what seems […]
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