Is Net Neutrality Dead on the Mobile Web? Google and Verizon Bid on the Future of Wireless
With tech giants competing ruthlessly to dominate the mobile industry, there seems to be no shortage of controversy, and this week was no exception. Google and Verizons’ joint public statement […]
Continue ReadingWill BlackBerry score a comeback with the Torch?
Just days after a New York Times article mused “Blackberry’s Era May Be Ending,” Research in Motion introduced their newest device, the Blackberry Torch, at a highly publicized, Apple-esque launch […]
Continue ReadingQR Codes Boost Branding on the Mobile Web
One of the central benefits of marketing over the mobile Web, is that it makes it possible for brands to engage with mobile users in a unique, and more personalized […]
Continue ReadingReshaping the User Experience: Will Flipboard Change the Social Media Game?
The internets are abuzz—or, at least, every tech and social media community online is. A whirlwind debut marked the announcement and release of Flipboard, the innovative ‘social magazine’ for the […]
Continue ReadingDIY App Development? Not for Anyone Serious About Mobile Marketing.
What would the mobile Web be like if there was a magical program that gave everyone the tools to build apps? Google’s about to find out. This month, Google developers […]
Continue ReadingRefining the Mobile Experience: Time for QA?
It seems that “attenuation” is the mobile buzz-word of the week. In a press conference last Friday, Steve Jobs addressed the minor crisis that this word has presented for Apple […]
Continue ReadingIs Mobile the Next Frontier for Advertisers?
Advertising over the mobile web is no new development, but it’s certainly starting to look like a more profitable one, thanks to Apple’s iAd. In just the first day of […]
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