Several publications and blog sites including The Wall Street Journal have reported that Google intends to launch a new App store specializing in the sale of business software sometime this month. Although Google already has a marketplace for Google Apps as well as Apps for Android devices, this addition could help them to compete with Microsoft and Apples’ App stores.

While the App ecosystem is heavily populated, such a marketplace could give developers a new outlet for promoting and selling their Apps, and one that is more specific to business needs. Although a spokesperson for Google commented that there is “nothing to announce at this time,” the abundance of rumors would suggest otherwise. In the meantime, developers continue awaiting the announcement of the innovative business App store from “disaster-proof” Google.