As consumers and businesses alike transition to the mobile market, many companies interested in tapping into the new world of apps and Ecommerce remain concerned about ensuring or maximizing the return on their investment in the mobile field. To complicate the issue, the marketing strategies traditionally employed to increase ROI for desktop Internet sites or ad campaigns do not necessarily translate to high yields in the mobile market. This means that businesses interested in mobilizing their sites, as well the software developers that facilitate this transition need to be aware of which strategies work for maximizing ROI in the mobile market.

Moreover, due to the interactive nature of mobile web applications, mobile users are better equipped to engage with the message projected by a company on their mobile site. One study showed that click-through rates, which represent the amount of mobile users interacting with a company’s profile, are as many as ten times higher for mobile sites or applications than for desktop sites. For companies in all industries this statistic represents a huge increase in business opportunities and therefore a major competitive advantage. By creating an engaging mobile profile, businesses have the power to expand their presence and convert the wealth of opportunities that the mobile market has to offer into real value and quantifiable return on innovation.