The popularity of the mobile web is no secret to today’s techno-savvy consumers. That said, it is still a field predicted to continue growing—a lot. And according to a report recently released predicting trends in Mobile Data sharing over the next several years, much of this expansion will come from mobile video. Coda Research Consultancy, the group cited by MobileCrunch.com that published the study, also estimated that within the next 5 years, 60 percent of mobile web users will watch streaming video using their smartphones or mobile devices. If Coda’s trend predictions are accurate, they may be indicative of a corollary increase in data traffic across cellular networks, principally driven by mobile video data, which is expected to grow by 138 percent over the coming 5 years.
 
While developers and mobile web users shouldn’t expect to see any immediate changes to the mobile world, networks will have to make arrangements in order to manage the influx, an estimated 40-fold increase in data traffic over the next few years. In the meantime, it’s important for businesses start thinking about how they plan to take advantage of the growing popularity of streaming video on the mobile web. Thus, while the development of mobile video data for is relatively new, for companies that want to stay ahead, integrating video into a mobile profile may prove to be an exceptional way of expanding presence and connecting with the vast populace of mobile users.