It’s undeniable that location-based services have transformed the worlds of mobile web and social media, but is it possible that some developers could take the service too far? “Geofencing” allows companies to set up “fences,” or boundaries around a selected geographic location, and then send data to all phones that enter the set perimeter at a certain time. This means, for example, a retailer could send you a coupon for 10% off your next purchase there as you walk by. Not surprisingly, however, the potential uses of such a service have raised a lot of concerns regarding the privacy rights of mobile users. Given that mobility, data sharing and social media go hand in online casino hand, the waters are relatively untested when it comes to these matters of privacy. 

For businesses that want to utilize geofencing, this means being very straightforward with any information they are sending out, and making it very easy for mobile users to either opt in or opt out of receiving such solicitations. From a development standpoint, the service could be a great tool for connecting based on location, but preliminary issues, such as the intrusiveness of the service, will need to be addressed prior to large-scale implementation.