Girl Rising is a feature film and a social action campaign, created and launched by an award-winning team of former ABC News journalists in association with The Documentary Group and Paul Allen’s Vulcan Productions.
It uses the power of storytelling and the leverage of strategic partnerships to deliver a single message: educating girls in developing nations will change the world.
The data only supports this
- When 10% more of its girls go to school, a country’s GDP increases an average of 3%. (Council on Foreign Relations)
- When women are educated and empowered, democracy is more likely to flourish and the conditions that promote extremism are reduced. (World Politics)
- When women take leadership roles in their community, corruption diminishes. (Center for Global Development)
Or my personal favorite –
- $1 in the hands of a woman is, on average, worth $10 in the hands of a man. (Population Council)
Knowing that the biggest donation push for 10×10 would be International Day of the Girls (10/10/12) and events surrounding it, they thought mobile. 10×10 needed a mobile website that could handle a blitz of thousands of users within minutes, and convert those users into social sharers and donators.
DevelopmentNow utilized its mobilization platform to build a powerful and sturdy mobile site that complemented the films message and made it easy for users to donate and share. The mobile site real-time tracks and displays the amount of money donated to the cause, and Intel donated $1 for every social share.
The site sends users through a path beginning with the video, empowering them to share socially and donate securely.
Visit 10x10act.org, view the powerful trailer and share it, giving a dollar (or $10, whichever way you look at it) to a worthy cause.
Kudos to Intel, CafeGive, TrailerPark and the countless other players in this project.
