Putting Mobile to the ROI Test
Businesses are starting to feel the pressure when it comes to mobile marketing, but many remain on the fence about the new medium due to concerns about its ROI. This […]
Continue ReadingThe 12 Best Apps for Wasting Time (and Having Fun!)
Whether you’re an iPhone die-hard, or you covet your Android, if you’re like us you’re always searching for fun new apps to complete your collection. And, according to a study […]
Continue ReadingFear Not—The Android Tablet is More than Myth
The competition for mobile Web dominance is undeniably fierce as titans Apple and Google vie for consumers’ attention and loyalty, but this competition seems to be totally nonexistent when it […]
Continue ReadingHow Can Advertisers Take Advantage of 'Places?'
Facebook’s endorsement of location-based social sharing represents the evolution of convergent ad campaigns, and the shape of mobile marketing efforts to come.
Continue ReadingBrands Fall Behind as Consumers Drive Mobile Growth
When it comes to new technology—new media, in particular—advertisers are rarely described as reluctant, or even hesitant, to get on board. But as mobile web development progresses at what seems […]
Continue ReadingIs Net Neutrality Dead on the Mobile Web? Google and Verizon Bid on the Future of Wireless
With tech giants competing ruthlessly to dominate the mobile industry, there seems to be no shortage of controversy, and this week was no exception. Google and Verizons’ joint public statement […]
Continue ReadingWill BlackBerry score a comeback with the Torch?
Just days after a New York Times article mused “Blackberry’s Era May Be Ending,” Research in Motion introduced their newest device, the Blackberry Torch, at a highly publicized, Apple-esque launch […]
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