How Can Advertisers Take Advantage of 'Places?'
Facebook’s endorsement of location-based social sharing represents the evolution of convergent ad campaigns, and the shape of mobile marketing efforts to come.
Continue ReadingRefining the Mobile Experience: Time for QA?
It seems that “attenuation” is the mobile buzz-word of the week. In a press conference last Friday, Steve Jobs addressed the minor crisis that this word has presented for Apple […]
Continue ReadingThe 7 Must-Have Apps for iOS4
Whether you’re planning on camping out in front of Best Buy or couldn’t care less about the release of some flashy new Apple device, you probably aren’t clueless about the […]
Continue ReadingWhat AT&T's New Data Plans Mean for the Mobile Web
In what is likely to begin an industry-wide clampdown, AT&T has ended its unlimited wireless data plans–a move that is making many iPhone and iPad owners wince. Users will now […]
Continue ReadingThe Evo Versus iPhone Showdown for Smartphone Domination
Thanks to Google I/O, we recently got our hands on the flashy new HTC EVO, a 4G Android phone that will be available on the Sprint network on June 4th. […]
Continue ReadingThe Bottom Line; Are Apps Really a Cash Cow?
A question that we’re frequently asked by leads and prospects of all industries is what is the average return on investment for building a Smartphone app? The concern that pretty […]
Continue ReadingMobile Web Sites Finally Outpace App Growth—Why They’re Clearly the Better Option
The mobile web has been quietly on the rise for some time now, but it’s always seemed to play a secondary role to trendy native apps, which have been in […]
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