Panel Event – Meaningful Reality: Moving Beyond the Hype

Meaningful Reality: Moving Beyond the Hype

How do we actually use this technology?

An educational panel covering development, design, application, business use, and usability of mixed reality (Augmented and Virtual Reality) technology. Walk away with valuable insight from leaders in the emerging tech space, and learn how to apply this new technology in productive and functional ways for your business. With advances in technology, such as AR and VR, Mixed Reality is quickly being “hyped” up to become the next big technological milestone. From cardboard VR headsets, to your neighbors playing PokemonGo, we’ve all been exposed to some form of Mixed Reality. While these iterations are very playful, there’s a reason we’re seeing major investment in Mixed Reality. Our panelists will provide interesting insight into the current world of Mixed Reality, when it’s a fit for your brand and when it’s not, the impact on your business and service offerings, what core use-case is best for you, how to start exploring Mixed Reality, and the potential future of this technology.

DevelopmentNow, Fiction, Giant Astronaut, and PixelPool

Thursday, August 17, 2017
5:30 – 7:30 PM
2250 Northwest 22nd Avenue
Portland, OR 97210

Come join the conversation and network with some of the brightest minds in Portland. Food and drinks provided!

Eventbrite - Meaningful Reality: Moving Beyond the Hype


Ben Strackany, Founder & CEO at DevelopmentNow

CEO of DevelopmentNow, Ben Strackany is an IT professional with over 20 years of in-depth technical, management, business, and leadership experience. Able to command hands-on strategic IT direction, Ben specializes in project and people management, design, development, and deployment of large-scale enterprise software systems, and pulling rabbits out of hats.

Corey Pressman, VP of Adaptive Strategies at Fiction

Corey is a strategist, anthropologist and futurist with over 20 years experience providing clarity and direction to clients and partners of all kinds. As VP of Adaptive Strategies at Fiction, he generates, manages and works on projects with large corporations, universities and startups to help them envision and enact human-centered communication and innovation.

Seth Chaffee, Head of Immersive Production at Giant Astronaut

Seth has worked in software development and design for over 24 years. Having worked on everything from aviation software, to mini battle-bots, to video games, no idea is too crazy.

While he pursues innovation with a fiery passion, Seth believes quality storytelling is what drives the tool – that generating an emotional experience should be the focus, not the tech. He believes VR is here to stay, and is committed to making great work and powerful narratives that last well beyond the novelty of the technology.

Josh Hansen, Managing Director at Pixel Pool

As Managing Director at Pixel Pool, Josh focuses on making brands amazing by creating and implementing strategic plans that build innovative and inspirational connections with their audiences. He has had the pleasure to do great work for innovative leaders at Intel, Nike, Adidas, HP, Microsoft, Levi’s and Motorola.


Pierre Benz, Sr. Interactive Developer at DevelopmentNow

Pierre is an Interaction Developer and Software Engineer with a background in Interaction Design Research. Originally from South Africa, Pierre received his PhD in Computer Science from University of Cape Town, and has extensive experience in UX design, iOS and Android development.