Mobile Means For…
Mobile technology goes far beyond mobile marketing, building apps and games. In many instances it’s more efficient than previously standard business practices. DevelopmentNow looks forward to a future that not only sees a your smartphone as something to use to pass the time, but to save time as well.
Continue ReadingMobile Means: Mobile for Public Relations
PR campaigns have an immediate effect, so consultants need to be au fait with all the tools at their disposal to be able to influence. As mobile grows, the reach of using mobile as a communication channel grows.
Continue ReadingWhen Teaming Up Makes Sense – DevelopmentNow
Do you do your own taxes? Do you change your own oil? Cut your own hair? Even for the biggest micro-manager or penny-pincher, you can’t do it all yourself. If […]
Continue ReadingOld School Marketing in a High Tech World – DevelopmentNow
DevelopmentNow's most recent postcard campaign explained.
Continue ReadingHow Can Advertisers Take Advantage of 'Places?'
Facebook’s endorsement of location-based social sharing represents the evolution of convergent ad campaigns, and the shape of mobile marketing efforts to come.
Continue ReadingBrands Fall Behind as Consumers Drive Mobile Growth
When it comes to new technology—new media, in particular—advertisers are rarely described as reluctant, or even hesitant, to get on board. But as mobile web development progresses at what seems […]
Continue ReadingIs Net Neutrality Dead on the Mobile Web? Google and Verizon Bid on the Future of Wireless
With tech giants competing ruthlessly to dominate the mobile industry, there seems to be no shortage of controversy, and this week was no exception. Google and Verizons’ joint public statement […]
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