A Star-Studded Global Initiative
Innovative Crowd-Sourced Ticketing
Built to Scale
The team behind Girl Rising wanted their film’s companion site to encourage users to take a series of actions: learn more about the movement, reserve a screening ticket, and join a community that is rallying around the cause. The PR push for this celebrity-packed film ensured that traffic to the site would spike around a few key media blitzes, including media coverage of the premier.
DevelopmentNow built a responsive companion site for the Girl Rising film that had to withstand the estimated traffic load. The multimedia site features behind the scenes clips from the movie, the Girl Rising store where supporters can purchase merchandise, movie screening request capabilities, and information about the Girl Rising movement.
The Girl Rising companion site is visually striking, telling the story behind the movement. The media-rich site compels users to contribute in multiple ways. Educators, companies, and partners can all easily find resources that will help them spread the word.