Supporting the global campaign for girls’ education with a crowdsourced social campaign.

Girl Rising

The Challenge

The team behind Girl Rising wanted their film’s companion site to encourage users to take a series of actions: learn more about the movement, reserve a screening ticket, and join a community that is rallying around the cause. The PR push for this celebrity-packed film ensured that traffic to the site would spike around a few key media blitzes, including media coverage of the premier.

Solution

DevelopmentNow built a responsive companion site for the Girl Rising film that had to withstand the estimated traffic load. The multimedia site features behind the scenes clips from the movie, the Girl Rising store where supporters can purchase merchandise, movie screening request capabilities, and information about the Girl Rising movement.

Results

The Girl Rising companion site is visually striking, telling the story behind the movement. The media-rich site compels users to contribute in multiple ways. Educators, companies, and partners can all easily find resources that will help them spread the word.

Girl Rising site displayed at mobile size.

Girl Rising site displayed at tablet size.

Other Work

Girl Rising is only one of the many projects and initiatives we've worked on. Check out some of our other work below:

1Dispatch

Integrated mobile solutions for automotive transportation

x-cite by Alghanim Electronics

Award-winning mobile e-commerce solution in both English and Arabic.