Boosting Brand Loyalty with a Frictionless User Experience
Avery Dennison needed an innovative solution to boost brand loyalty and customer satisfaction in a competitive market.
DevelopmentNow converted the company’s physical color swatch books into a mobile app for iOS and Android that allows customers to order color samples directly from the app after carefully comparing selections. Customers can swipe through collections to view collection colors, then tap to view an individual color that will fill the screen. Customers can also tap to select additional colors to compare choices, or view more information about the single selected color.
Flexible, Fast Product Updates to Streamline Processes
The digital format allows for a deeper and broader view into Avery Dennison’s 650 color collection. DevelopmentNow developed a flexible solution that allows the team at Avery Dennison to update new color collections fast, without the overhead of reprinting physical sales materials.
The response from our customers has been great and they are impressed with the high tech solution and how easy it is for them to now order samples from us. Our sample demand has increased which has resulted in more selling opportunities. – Avery Dennison Team
Innovation in a Traditional Industry
DevelopmentNow created JSON to serve the Android and iOS apps that the agency created. With this format, Avery Dennison can easily store and update new color collections as they become available. DevelopmentNow also designed a frictionless user experience that helps customers select and order their color swatches faster, on their own time – no retail store visits needed. Additionally, the DevelopmentNow team built a unique effect to showcase swatches with glitter or filament textures. The effect gives the user a more accurate product experience, and matches real live vs. digital versions of each swatch.
“I can’t say enough about the excellent work that Development Now has done on our swatch app. The team was extremely collaborative, responsive and accommodating. DevelopmentNow consistently delivered technological insights and solutions that met our requirements. We are looking forward to working with them on future projects.” – Rick Neiman, Global Director of Digital Marketing